Most of the time, the goal of the content is to spread brand awareness. However, when it comes to real-time marketing, the purpose of content is to build customer loyalty by engaging in continuous dialogue.
Today this can be done fairly easily with the advent of online communication, with social media being one of the main real time central technologies available for use with real time marketing.
Monitor industry news
Keep up with everything that is happening in your field in terms of news events, and how you can relate your business to the news events that are happening. Sell products related to any of the news events of the day. You can use this information to connect with your audience by (for example) creating a meme or infographic and sending it with a specific hashtag to attract those who read your news event.
Social media monitoring
On any given day there are hundreds if not thousands of comments, questions, and stories appearing on social media that you can use to create event-sensitive content in real time. Even if the comment is negative, you can turn it around and use the comment as a way to show the world the realities of your business and industry.
Building a community
One of the fastest ways to build content is to build a community of Insiders. You can easily do this on Facebook with Facebook Groups, or you can start a message board on your website for your inner circle. If you listen, your inner circle will tell you what they need and want in terms of new content.
Don’t forget your audience
Don’t get lost in all the information online and forget who your audience is. Whenever you produce any content, including real-time answers to questions, comments, and information gathered, don’t forget who your audience is. Keep it in mind when developing real-time content.
Create compelling content
Real-time content is not the time to send out an old and boring word salad. Instead, this is when you want to put more effort into creating funny, interesting, and engaging content that talks about what’s happening right now and keeps your company’s and audience’s values in mind.
Create real real content
You want to create good content using the information you can get on social media and by listening to forums and other areas your audience is commenting on. More isn’t always better, but good content with a focus on current events will get more attention when it’s based on real stories and real information.